They say a week is a long time in politics. In the mining industry, some weeks are like that. This time last year, the commodities super cycle was promising good times and fat profits for the next 10 to 15 years. Hardly anybody was predicting that the normal cyclicity of the mining game might come into play again so soon. Even as late as October 2008, the CEOs of the big mining companies were suggesting that the 'Global Financial Crisis' (GFC) would have a minimal impact on the industry, that if anybody suffered it would be small, debt heavy players who would be swallowed up by the big, cash rich players.
Clearly the industry is in a very different place now than last year. But is it really that different? To understand better, we need to know what was driving the boom conditions. If the underlying causes have not changed much, then maybe that says something about the current low cycle.
The boom was driven by many factors, chiefly the rise and modernisation of the economies of China and India, and the high growth rates in Russia, Brazil and others driving up the demand for raw materials. At the same time, a constricted market for energy had driven oil prices through the roof. Both of these factors allowed mining and petroleum companies to capitalise on high prices for their products. If these factors have changed markedly for the worse, then a bust cycle is likely, but if they remain largely unchanged then maybe the current poor conditions are also only temporary.
Very few commentators are suggesting that the demand drop in China is anything other than temporary. There are still more than a billion people in China, and there is still a clear intent by the central government to modernise. The recent moves by Chinese companies to inject capital into Australian mining companies strongly indicates that they are taking advantage of the current situation to secure lower cost long-term access to raw materials. We should expect to see more of this. The next round of price negotiations may see China trading off price for long term access - then we can be very sure that the boom will soon resume, albeit at a moderated pace.
India's march towards modernisation also looks like a short term slow-down, with Indian capital also flowing into the West. All in all, the underlying drivers of the recent boom remain extant, if dormant for now, and this ‘bust’ cycle will be a very short one.
So what does this mean for mining companies? Let’s look at the financial, political, physical and personnel issues and some ways IT can help.
Good money is hard to find. For many mining companies, the biggest short term issue is managing their debt load. Some companies are selling off non-performing assets in order to pay down high debt levels, and doing so at the bottom of the cycle is clearly not a great outcome. So while cash is available, the real issue is the lack of trust in the lending market.
Investment from Soveriegn wealth funds may have long term business concerns. The main source of significant lending now are the only players with a lot of cash - the sovereign wealth funds. These funds are injecting capital into cash-poor mining companies with the long term hope of getting access to cheaper raw materials. Longer term, these players may put a brake on price increases when the market recovers, an outcome the other shareholders may not welcome.
Cost reductions lag behind price reductions. In the mad rush to produce more and more product, mining companies were not keeping a check on rising costs. In that environment the fact that suppliers take the opportunity to share in the benefit for the commodity boom by increasing their prices should not be surprising. We note that companies that enter into long term supply deals such as CSC, are constrained from hiking prices in these circumstances. Companies need to address high cost structures and should also think about how to structure their supplier arrangements so that costs can be better controlled at every level of the cycle. Long term agreements like those that CSC negotiate can help to achieve a more stable cycle. Mining companies should not be surprised that suppliers will feel they deserve a share of the benefits in the boom times. An arguement can be made that a more collaborative approach to risk and reward across the whole cycle might produce better long term outcomes for suppliers and mining companies.
Fuel costs are still very high. Even though fuel costs have fallen recently, fluctuations are volatile. With an expectation of a long term average price of about $65.00US a barrel, the cost of fueling an operation is significant, and prediction of the price volatility is not a trivial exercise.
Sustainability won't go away. The need for business response to the growing and evolving public expectations for better sustainability outcomes are at risk of being pushed into the background. Even so the need for business to address them will not go away and business will need to respond soon. The only other outcome is more regulation.
Country Risk. In some juristictions, responses to the global financial crisis are quite protectionist. If this happens, trade will suffer and consequently, so will international business. As free-trade is often credited with reducing conflict, any protectionist trend will increase conflict levels – a vicious cycle that is to be avoided. The largest economies are careful to avoid the impression or reality of trade protectionism, but there is a risk that smaller economies won't, and that some may even take the opportunity to nationalise key industries.
Compliance. Given the depth of the crisis, and the demonisation of so called 'capitalism gone mad' there can be no doubt that government regulation of markets will increase, and there wil be great pressure on companies to behave very differently than before. Predicting what that will mean in particular is difficult, but there will be more cost involved in the conduct of business.
People Constraints. For the last few years, skilled people have been hard to get, and in the supply constricted market, wages have escalated and people have moved around a lot. Now companies need to take measures to keep their best staff as they reduce their workforce. People who flocked towards the mining industry in the past will now be looking to industries that offer more attractive jobs in better locations, at competitive salaries. The mining industry can no longer expect the pick of the bunch.
While before the industry was concerned at losing a lot of knowledge in the 'great crew change' with baby boomers retiring, that worry may now be receding as aging workers stay in the workforce because retirement investments have taken such a pounding.
Infrastructure underinvestment is still a problem. Even though the industry has been contributing enormously to government tax revenues for years, government owned infrastructure like ports and railways have not attracted enough investment to match their capacity to the demand. Decreasing demand will now reduce the load on facilities, but they still need to be modernised and expanded for when the cycle picks up again. Major infrastructure projects are not so easy to turn off and then on again. The opportunity is for government and mining companies to jointly invest in infrastructure to help boost the economy as well as position for future growth.
How IT can help.
IT has always been a lever to use for the reduction of costs within a business. Mining companies should be considering how they can increase their IT spend to invest in long-term cost-reduction initiatives that identify and deliver supply chain efficiencies and improve their ability to make better business decisions with more information, managed better. Further, automation of business processes and equipment can reduce the cost of unplanned process variation.
The ability of IT to help a company deal with regulatory compliance is also centred on systems that can collect, collate, and present complicated information. Business intelligence and competitive intelligence systems can help executives know what is happening and hence make better decisions.
There are many ways that IT can help with people issues. Firstly, understanding who is on the books, where they are and how much to pay them are core capabilities of IT systems, and have been for many years. More recently, and into the future, IT will enable mine staff to work remotely from the minesite, say in the city, and scarce technical staff will be able to apply their knowledge across many different sites. Mining companies should be looking at how IT can help them to make better use of their staff, and allow them to have a better work/life balance.
IT has a role to play in helping mining companies to better use existing infrastructure and also to help in locating new mineral deposits. Capacity constraints at ports, railways, and roads can all be ameliorated with better and smarter scheduling systems.
[C T1] . In terms of mineral exploration, IT has had a central role to play in the introduction of remote sensing and geographic information systems.
Conclusion
IT has always had a role to play in helping businesses to be more efficient. Indeed, it has no other function but to help businesses be more efficient, whether that means to operate more efficiently, compete more efficiently, or market more efficiently. Out of the efficiency, comes effectiveness, where more information delivered in a timely manner to the right people leads to better decisions, faster, hence able to react to opportunities and threats more appropriately. In the current environment, businesses need to be more attuned to how IT can help, and also how it can help to prevent backsliding once the economic conditions improve.
Alice in Wonderland quote
`A slow sort of country!' said the Queen. `Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!'